High traffic of visitors is the real reward of writing a blog. However, achieving that goal requires more than discipline, consistency, and creativity. In fact, even if you do write worth-reading articles, they will not unleash their true potential without the right procedures. You have to be aware of how a blog can get to the front pages of search results on the big search engines. And here, that is precisely our topic.
Know Your Niche
Your works must target a specific niche more than the general one because that is how the mechanism on the Internet works. For instance, a user is trying to learn how to fix a car, and he decides to use Google to find out which blogs or webs that can be his trusted sources of learning. In that case, by the time the user types the intended keyword, Google will select the most detailed discussion on the subject. Google is equipped with an advanced algorithm that can determine which information source is the most relevant and contains several other related articles on the same page. This search engine is continuously evolving so that it can provide the ‘ultimate’ solution for the users.
In that case, we can safely conclude that even if you want to create a general information portal, you should still devise it to have one primary niche. Otherwise, your website will have a hard time to reach the front pages on Google.
Google, Bing, and Yahoo maybe different search engines, but their working mechanisms are similar to each other. They all have crawlers that go into billions of pages and extract the metadata and keywords there. And then, a list of indexed addresses is made and presented to the user.
Many platforms on the Internet can get you visual representations of the most popular keywords to the least. They also have related phrases and words branching out of a keyword so that you can make the wisest decision during your creative process. One mostly used tool is Answer the Public, but there are also great alternative to Answer the Public, such as SERPs Ubersuggest Alternative, Tag Crowd, Niche Laboratory, and Merchant Words.
Engage with Your Audience Actively
This step is easier said than done. An ideal blogger should have social media accounts integrated with his/her blogs. However, the real job is far from there. Each time you publish an article, you should manage to attract visitors from your social media accounts organically and directly. As an example, Greta Thunberg is the latest hottest topic when we discuss climate change. And let’s assume you, as a writer, are interested in the subject. You make an article, and post it on your website. Even if you already set it to share on your social media accounts automatically, it will be still not enough. You should promote your article on groups that have the same interest and see how they react. Therefore, it is better to have a comment column on your writing that is connected to social media accounts, such as Facebook or Twitter.